What should I do in my first 30 days after launch?

Short Answer Be ready for almost nothing to happen. I know that sounds harsh, but it is what I'd expect. Your launch post probably won't bring hundreds of users. Your first few days may be very quiet. That's okay. Your first 30 days are not about making your startup look successful. They're about finding out how to get the right people to use it.

Why I Think This I've seen this happen with almost every founder we've built an MVP for. For months, the question is: "When can we launch?" Then we launch. And suddenly the question becomes: "Okay... now what?" This is where I think founders get caught off guard. They spend months thinking about the product, but very little time thinking about what happens after someone can actually use it. They post on LinkedIn.  They send it to friends.  Maybe they put it on Product Hunt. They wait. A few people sign up.  Most don't. And the founder starts thinking something is wrong with the product. Usually, nothing is wrong with the product. You just don't have a reliable way of getting the right people to it yet. I've seen founders get far more useful information from sitting with five users than from getting 500 visitors. One person might tell you they didn't understand the first screen. Another might sign up but never finish the main action. Someone else might use it once and disappear. Those are not random failures. They're clues about what you need to fix next. So I wouldn't make your first month about getting a big number. I'd make it about answering four questions. Can I get 10 right people to try this? Can I speak to 5 of them? Can I fix the 3 things that stop them from getting value? Can I find 1 way of getting the next user that I can repeat? That's enough. And there is one important difference here. Don't confuse building traction with getting lucky on launch day . A launch can give you attention.  It cannot give you distribution forever. Your real job after launch is to figure out where your users come from, why they try the product, what makes them stay, and what makes them tell someone else. That is the beginning of growth. If I Were Starting From Scratch... I'd forget about getting 1,000 users. I'd make a list of 50 people who genuinely have the problem I'm solving. Then I'd personally reach out to them. Not: "Hey, we just launched. Check out our app." I'd say: "I built this because of the problem you told me about. Can I show it to you?" I'd try to get 10 people using it.  Then I'd speak to at least 5 of them. I'd watch where they get stuck.  I'd fix the three biggest things I found. Then I'd look at those first 10 users and ask one question: "Where did these people come from?" If five came through personal outreach, I'd do more of that. If three came through a particular community, I'd spend more time there. If nobody came back after trying the product, I'd stop worrying about marketing and look at the product itself. I'd spend the first 30 days finding one small path that works, not trying 20 things at once.